LinkedIn Ads for B2B come with sticker shock: clicks costing $5, $8, sometimes $12, while the same budget on Meta buys four times the traffic. But traffic was never the goal. One LinkedIn-sourced demo that closes into a $25,000 contract outperforms a month of cheap clicks that never leave the pipeline. Here’s the real CPC and CPL math, the targeting that justifies it, and when the higher click cost pays off.<\/p>\n